Ömür Kula

Co-Founder & Chief Experience Strategist

World Fellow 3 Former MD, Tribal | Yale University | Former MD, R/GA | CEO, WWF Türkiye

Background

Ömür Kula is known for transforming organizations through brand, service, and customer experience design. With 20+ years of leadership across consultancy, corporate innovation, and creative networks, she blends analytical rigor, human-centered design, and business strategy to build breakthrough customer experiences.

She founded Primer Brand & Design Consultancy following R/GA9s exit from Turkey, creating a zero-overhead, premium-priced, collaborative consultancy model that rapidly became the preferred strategic partner for financial institutions. Her specialty lies in orchestrating holistic brand ecosystems4where product, service, communication, and operations work together to drive measurable business value.

Before Primer, she launched and led R/GA Istanbul, establishing a new creative-technology capability in the region. At Tribal Worldwide, she led a 60-person team and transformed the agency into one of the most awarded in Turkey. Earlier, she co-led Finanbank9s pioneering digital bank Enpara, designing the end-to-end customer experience that has since become a case study in excellence.

Ömür is a Yale World Fellow (2021), a Fortune 40 Under 40 honoree, and the first female Jury President of Golden Drum9s Creative Business Excellence category. She currently serves as the CEO of WWF Türkiye, leading strategic planning, reputation, conservation programs, and fundraising.

She lectures on marketing, experience design, and creative strategy; serves on NGO boards; and is a frequent keynote speaker at global industry events including Cannes Lions Imagination Day and TEDx.

Ömür is a globally recognized experience design leader and strategist who has spent over two decades shaping brands, products, and services across the financial, tech, and creative industries. She built R/GA Istanbul, led the creation of Turkey9s first direct banking brand Enpara, transformed Tribal Worldwide into a top creative agency, and founded Primer as a new-generation consultancy integrating brand, business, and design. A Yale World Fellow and Fortune 40 Under 40 honoree, Ömür brings rare cross-sector leadership4from corporate innovation to NGO stewardship4helping organizations design customer experiences that are human, meaningful, and commercially powerful.

Areas of Expertise

• Customer Experience Design

• Service & Product Innovation

• Brand Positioning & Ecosystem Architecture

• Digital Transformation Strategy

• Executive Leadership & Organizational Design

• Creative Brand Communications Direction & Design Management

• Financial Services Experience Systems

• Stakeholder Management & Change Leadership

Signature Work

• Enpara 3 Designed Turkey9s first direct banking experience (Gold Effie, multiple Stevie Awards)

• R/GA Istanbul 3 Founder & Managing Director, leading cross-market creative + strategic capability,

  customer experience design led digital transformations for Turkcell, Akbank, Kale Holding, Dogus Holding

• Primer Consultancy 3 Built a high-craft, lean, premium strategy & CX design boutique, working C-level with Is Bankasi, Penti

• WWF Türkiye 3 Currently leading national strategy, fundraising, reputation, and conservation outcomes

Recognition

• Yale University 3 Maurice R. Greenberg World Fellow

• Fortune 40 Under 40

• First Global Female Jury President for Golden Drum (Creative Business Excellence)

• Multiple Effie Awards

• Featured by BBC and Mediacat as an industry-leading female executive

Ömür believes in design as a force for societal progress and works across sectors to build experiences that create value for people, businesses, and the planet.